Colin is a marketing and media maverick who thrives on creating and executing innovative strategies. He has over 20 years of experience in video production, digital media, advanced TV, and sales enablement. He knows how to craft and deliver compelling stories that captivate and convert audiences in any industry.
Colin’s career journey started in his hometown of Atlanta, GA, where he worked for The Weather Channel and Fox Sports, mastering the art of video encoding, writing, producing, and motion graphics. He then moved to St. Augustine, FL, where he co-founded a successful video production company that served local and regional advertising agencies.
When the recession hit in 2008, Colin pivoted to digital media and joined the performance advertising agency, TCA as the head of their digital department. He grew the digital business from $300K to over $2M in annual revenue and became the trusted advisor and consultant for national accounts across various verticals.
In 2017, he was headhunted by Comcast Spotlight, now Effectv, to lead their Advanced Platforms business in several markets. He dove deep into the digital media and advertising industry, expanding his knowledge and expertise while coaching sales teams and driving incremental revenue in new digital ad solutions.
In 2021, Colin took on a new challenge when he was recruited by Madhive, a fast-growing startup SaaS company that specializes in powering advanced CTV advertising solutions for several large national advertisers. As the Director of Sales Enablement, he built their sales enablement department from scratch hiring and leading a team of four sales enablement rockstars.
When he’s not busy being awesome at his job, Colin enjoys spending time with his family, which includes his wife, four children, two dogs and three rabbits. He has a passion for Atlanta Falcons football, festivals, cooking, music concerts, kayak fishing, running, biking, scuba diving, guitar and mandolin playing, outdoor adventures, and amateur mechanics. He has a few hobbies.
Colin is always on the lookout for new opportunities in the field, driven by a passion to continually expand his horizons within the dynamic realm of advanced TV, digital media and modern sales performance.
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