equipped with a growth-mindset

SALES enablement: ADVANCED TV : DIGITAL MEDIA : ACCOUNT MANAGEMENT

About Colin Williams - Digital Media Marketing& SALEs

Bio

Colin M. Williams is a highly accomplished marketing and media sales professional with a passion for driving impactful results through innovative strategies. With a diverse background spanning over 15 years, he has established himself as a respected leader in the industry.

Throughout his career, Colin has demonstrated expertise in digital media, advanced TV platforms, and marketing technology. His deep understanding of consumer behavior and market trends allows him to create targeted campaigns that resonate with audiences across various industry verticals.

Colin's journey in the field began with his early roles in video encoding and production, where he honed his skills in content creation and storytelling. This foundation laid the groundwork for his subsequent success in driving digital marketing initiatives for prominent organizations.

Having worked with renowned companies such as The Weather Channel, Fox Sports, and Effectv (formerly Comcast Spotlight), Colin has consistently delivered exceptional results. His ability to leverage emerging technologies, combined with his strategic mindset, has propelled his clients to new levels of success.

Colin's expertise extends beyond traditional digital marketing to encompass advanced TV platforms. He has been at the forefront of this evolving landscape, pioneering innovative approaches to reach and engage audiences through connected TV, streaming, and other emerging platforms.

As a thought leader, Colin remains dedicated to staying ahead of industry trends. He continually explores the latest technologies and techniques, enabling him to provide strategic insights and recommendations that drive business growth.

Outside of his professional endeavors, Colin is a devoted family man who cherishes quality time with his wife, children and his two dogs, a Havanese and rescued mutt. He finds inspiration and rejuvenation in kayaking, fishing, running, making hot sauce from his homegrown datil peppers, music concerts, traveling and exploring new cultures.

Colin is a dynamic professional who combines his wealth of experience, creative vision, and technical acumen to deliver remarkable results for his clients. Whether it's developing comprehensive marketing strategies, optimizing digital campaigns, or harnessing the power of advanced TV platforms, Colin's passion and expertise shine through, making him a sought-after leader in the industry.

To learn more, please give him a buzz at 904.377.2991 or email him here.

Career highlights

Agency Growth

Sales Enablement

Through team leadership and new service offerings, achieved a staggering 900% increase in digital media revenue over a 5-year period.

Sales Enablement

Hired and led a team to build the sales enablement department for a rapidly growing SaaS startup specializing in advanced CTV technology, introducing their first LMS, streamlining internal onboarding, and boosting reseller adoption.

Teams Built

Sales Enablement

Client Success

Expanded the digital media department through strategic hiring, fostering relationships with leading-edge ad tech providers, and implementing innovative solutions.

Client Success

Metrics Made Fresh

Client Success

Assisted with a remarkable 3,000+% growth in subscriber base for a large personal finance company.

Showing Proof

Metrics Made Fresh

Contributed to the development of custom internal attribution models for performance-based TV and digital campaigns, providing valuable insights for various national advertisers.

Metrics Made Fresh

Developed tailored KPIs, including minute-by-minute attribution, web-based behavioral tracking, and cost optimization ("Cost-per's") across TV and digital channels.

Revenue Growth

Award Recognition

Implemented an online digital media ad monetization and sales platform for Programming Insider (formerly TV Media Insights), driving revenue growth.

Award Recognition

Garnered two Addy Awards and five Telly Awards in recognition of outstanding achievements in the industry.

Diver Down

Award Recognition

Diver Down

Certified PADI Advanced Open Water scuba diver, exploring the depths and embracing thrilling underwater adventures.

More details

My Experience

With over two decades of combined expertise in digital media and advanced CTV/OTT sales, I have a proven track record in campaign performance analysis, advertising media strategies, data-driven attribution, and performance-based marketing. My experience also extends to analytics and vendor management for a diverse range of national, regional, and local accounts.

My Skillset

My Experience

With a keen eye for detail, I excel at identifying areas of success and opportunities for improvement in digital media. I thrive under pressure and am able to deliver performance-based advertising media within tight timeframes. My strong interpersonal skills enable me to collaborate effectively with colleagues from diverse departments and backgrounds.

My Goals

My Experience

My Goals

I am seeking an opportunity to join a team that values clear communication and collaboration. My goal is to contribute to a company whose mission I believe in and where I can drive positive change. As a lifelong learner in the fields of advanced advertising and digital media, I am eager to take on challenging projects as a advanced media professional.

Platforms Used

Comscore

Google Analytics

The Trade Desk

Utilized for research, trends in media consumption and cross-channel ideation for campaign execution.

The Trade Desk

Google Analytics

The Trade Desk

Used for agency advertising media placement, targeting, optimization and digital media reporting.

Google Analytics

Multi-purpose use for various applications including but not limited to UX/UI optimizations, media performance, competitive spend and ROAS.

TV Squared

Adobe Analytics

Google Analytics

Preferred platform chosen for attribution cross-reference redundancy in agency account campaigns.

Adobe Analytics

Multiple uses for a centralized client reporting platform on various media types combining data-sets from e-commerce sales & inventory, media performance and website activity.

Tableau

Adobe Analytics

Data visualization platform I use for identifying sales activity, ranking by market, coaching opportunities, and much more.

Pathmatics

DoubleClick Manager (DCM)

Pathmatics

Competitive research tool I used for identifying digital media spend on various DSP, SSP and exchange activity and how investments were weighted across platforms.

GfK MRI

DoubleClick Manager (DCM)

Pathmatics

Research database utilized for consumer profiling and purchase behaviors. Used as part of digital media planning strategy.

DoubleClick Manager (DCM)

Ad serving and management solution used for digital advertising campaigns, including trafficking and reporting. Used in agency environment to create, manage, report on, and optimize search, display and pre-roll campaigns across multiple engines.

DoubleClick Manager (DCM)

More tools

Colin Williams

SALES enablement: ADVANCED TV : DIGITAL MEDIA : ACCOUNT MANAGEMENT

Solutions oriented, experienced, and performance focused.

About Colin Williams - Digital Media Marketing& SALEs

Bio

Career highlights

Agency Growth

Sales Enablement

Sales Enablement

Sales Enablement

Sales Enablement

Sales Enablement

Teams Built

Sales Enablement

Client Success

Client Success

Metrics Made Fresh

Client Success

Showing Proof

Metrics Made Fresh

Metrics Made Fresh

Metrics Made Fresh

Metrics Made Fresh

Metrics Made Fresh

Revenue Growth

Award Recognition

Award Recognition

Award Recognition

Award Recognition

Award Recognition

Diver Down

Award Recognition

Diver Down

More details

My Experience

My Experience

My Experience

My Skillset

My Experience

My Experience

My Goals

My Experience

My Goals

Platforms Used

Comscore

Google Analytics

The Trade Desk

The Trade Desk

Google Analytics

The Trade Desk

Google Analytics

Google Analytics

Google Analytics

TV Squared

Adobe Analytics

Google Analytics

Adobe Analytics

Adobe Analytics

Adobe Analytics

Tableau

Adobe Analytics

Adobe Analytics

Pathmatics

DoubleClick Manager (DCM)

Pathmatics

GfK MRI

DoubleClick Manager (DCM)

Pathmatics

DoubleClick Manager (DCM)

DoubleClick Manager (DCM)

DoubleClick Manager (DCM)

DoubleClick Manager (DCM)

Resume

Social

News

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